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Thinking of staging your Boston condo for sale? Does 300% ROI work for you?

 

The Boston Globe ran a special extended real estate section yesterday called "Spring House Hunt" with a few interesting articles about the Boston real estate market.  One of those was "Shining a light on your home's best assets" by Ted Siefer about staging a home and whether or not it pays off to do it.  Couple of things I love about the article - for one, my business partner, PT Vineburgh, got quoted plus the success story of a client of ours, Alma Dell Smith, got written.  Not only that, but the staging expert we work with, Blair Hamaty at Setting the Space, also got quoted (note: if you need staging help, call him first).  But, as always, there were also some things I didn't love, which I'll get into below.  In the article, Ted writes:

The two key components of a home sale

 

There are two major differences between homes that sell in this market and homes that don't: correct pricing and proper staging.

Neither is more important than the other, and both play key roles.  They are dance partners who must be in sync for a sale to take place (not that I know much about dancing!).  I'll give you a classic example that recently took place.  In early spring, my business partner and I met with clients who had their condo in the Back Bay on the market for nearly 4 months with no success when they called us for help.  The asking price had started at $695,000 and had been lowered a few times over the 4 month listing period, eventually to $649,000.  Their condo should have been able to sell at that price, so they thought.  Still no buyers emerged. 

We went in to meet with the owners, Alma Dell and Lyle, and actually agreed with them.  Their property should sell at that price and we even suggested it could even sell for more.  But the current problems were two-fold.  The price was too high from the beginning, eating up market time and not creating an atmosphere in which buyers felt they needed to act quickly.  The other issue was how it showed.  Since the property was mainly used as a home office, it was configured that way.  The bedrooms were used for desks and books and chairs, the living room was functional but sparse, etc.  Buyers did not see it as a home.

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